In need of high-quality printing services? Do you have an event coming up? Grand Opening? New Product? If you need printing in Glendale, look no further BJ’s Printing Emporium is a one-stop-shop for all things printing! 

Why you should consider print marketing!

Your current customers and target demographic only want to hear from your company in ways that are interesting and worth their time. If you genuinely want to make an impression on your customer, you must do so in a way that feels natural and elicits a sense of interest. Print and direct mail marketing assists businesses in accomplishing this by attracting and engaging their target markets.

Print Marketing:

So what is print marketing? Print marketing is a strategy used by marketers to target a specific demographic and place print advertisements such as brochures, booklets, pamphlets, or flyers. They will be seen or engaged offline. 

Print marketing helps both big and small businesses by:

  • Driving new leads (in-store or online)
  • Raising awareness
  • Promoting sales for products, both new and existing
  • Promoting new product launch


Here are some statistics to convince you that it is effective:

  1. According to the Direct Marketing Association (DMA), an average return on investment (ROI) of 15% to 17% from direct mail marketing.
  2. Print ads generate a higher emotional response with consumers, leading to more excellent conversion rates. (R.C. Brayshaw, 2020). 
  3. Combining print and digital ads will make online campaigns 400% more effective (Top Media Advertising) 
  4. 82% of consumers trust print ads the most when making a purchase decision (Burstein, 2017).
  5. Letter-sized direct mail performs best for lead generation with a 15.1% response rate. (DMA) 
  6. 82% of consumers trust print ads most when making a purchasing decision (Burstein, 2017) 
  7. Nearly 80% of consumers act on directly printed mail advertisements compared to 45% of consumers that act on electronic advertisements (Potochny, 2017).
  8. 77% of consumers say print drives higher levels of recall. 


Print marketing can be a tool that expands your company’s presence. This can seem intimidating, but don’t you worry. Here are steps you can take to help ease you into it: 

  • What is your Mission? 
      • Before thinking about the fonts, images, color combinations, decide your mission. What are you trying to accomplish? Do you have a new product release? Are you trying to attract new customers or increase company awareness/recognition? 
  • Where is your target audience? 
      • Now that you have your mission, it’s time you research where you can reach your target audience. Gather as much information about the demographic of your customer base. What are they interested in that overlaps with your business? 
  • Choose your print products.
      • Here comes the fun part! Choosing the product type is one of the simpler steps in this process because you have already gone through the intricate details (deciding on your mission and where/how you want to reach your customers). Each type of product has its strengths and weaknesses. Posters and banners work best in more populated areas and can reach many people. Brochures, pamphlets, and business cards are for more intimate settings with your target audiences. When using postcards and mailing services, you can easily reach customers at their homes.
      • We recommend business cards because, in our opinion, they’re the ultimate print marketing tool! You can get creative by creating a design that reflects your business. To top it all off, you can add your contact information to your business card, and there you have it. It’s as simple as that. You can get even more creative by adding appointment cards, coupons, or punch cards. 
  • Content
      • This step will take most of your time to start print marketing. You established what you want to achieve with your campaign and how much space you have to work with, so you just need to remember a few things to always include in your design. 
        • The headline should be intriguing and clearly state the topic of the copy.
        • Tell customers what they can do next (CTA) with a clear Call To Action.
        • Don’t just simply sell. Tell them what distinguishes you from your competitors!
        • Establishing your brand colors and logos will set you apart from the competition.
      • If you’re worried about creating your design, BJ’s Printing Emporium offers design services every step of the way.
      • If you need high-quality images, use and Both offer thousands of pictures for all industries! Quality images make a difference with marketing materials, but you don’t need to pay big bucks to get them!
  • Order from BJ’s Printing Emporium
    • BJ’s Printing Emporium offers a wide variety of high-quality print marketing products at a competitive price! If you have questions along the way, contact us for quick solutions. Market and promote your business with printing at BJ’s Printing Emporium. If you’re looking for printing in Glendale, come to BJ’s Printing Emporium!